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A to Z Adsense Tips and Tricks Many websites out there are informative and attractive, but the only (and ofcourse the biggest) concern for webmasters is how to make money with my website. There are many publisher programs, but the following piece of text will focus on making money with Google Adsense program. Steps to Increase Google CTR which means more money: [a]. Strictly adhere to the google Polices and TOS. If you are not aware, here it is https://www.google.com/adsense/policies?hl=en_US [b]. Do not alter the Google Adsense code [c]. Do not ask your friends or visitors to click on your Google ads. Do not offer incentives for users to click on google ads. Dont label the Google ads with text other than Sponsored Links or Advertisements [d]. Do not click on your own ads. Google can find it out easily and if it does, your account will be banned and all your money earned is gone. Do not reload your pages excessively. If you are testing your website layout with Google Adsense, you can try the google adsense preview tool. Google does not account any clicks made in the ads displayed in the preview tool. [e]. Do not place google ads in pop-up windows, error pages or even empty pages. [f]. Dont start a website merely for making money from accidental clicks like mesothelioma attorney or asbestos crisis. You will never make money out these made-for-adsense-only websites. Instead, write on topics what you are passionate about. Dont waste your money on high-paying adsense keywords lists. [g]. For short content/articles, CTR(click through rate) is best when ads are placed just above the content [h]. For long articles, CTR improves if ads are placed somewhere in middle of the content, as visitors read the long content and then they are looking for more resources. [i]. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads. Statistics say that the 336280, 300250 medium rectangle or the 160600 wide skyscraper works excellent, if you display multiple ad units on a page. [j]. Reports tell that the following ad format/attributes works best, border color = background color of your web site background color = background color of your web site link color = blue, color of your links url color = black, #999999 text color = black, #333333, color of your main content [k]. Always put ads above the main fold. Just have the following heatmap as a reference before placing your ads on your pages. Google Analytics or Sitemeter to track your visitors and see what keywords they have been searching and use it to your advantage :) Happy Money Making Guys :D