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Tuesday, February 7, 2012

Interview With Jaswinder Kaur: Expert Opinion on Internet Marketing

Interview With Jaswinder Kaur: Expert Opinion on Internet Marketing
Ques: What is SEO? Search Engine Optimization. It is the best way to increase the visibility and popularity of our website by altering the results of search engines with the help of various search engine friendly techniques. This alteration of results can be done by either making some effective changes in your website(on-page optimization) like content, image, keyword optimization or by working indirectly on our website(off-page optimization) such as link building and website promotion. Ques: What is SEM? Search Engine Marketing is a bouquet of techniques used to market your business or to increase the visibility of your website on the internet by the help of various free and paid techniques such as search engine optimization, paid placement, contextual advertising, and paid inclusion. Ques. What type of link building that you know and what platforms? Please elaborate and explain. We always prefer one way link building as compare to link exchange. This provides us quality as well as permanent links. The techniques that we use to perform link building are as follows. Article creation and submission Blog development and maintenance Social bookmarking Directory and Search Engine submission Link Wheel Creation Email campaign management and marketing Forum commenting and participation on online discussions Press releases and classified posting RSS feed submissions Yahoo Q/A Ques: Do you have any marketing strategy in mind aside from the list above for a website to have a strong marketability over the net? Please elaborate and explain if theres any. The above mentioned techniques are the best one available for any marketing project. The important part is not only to implement those techniques but to keep a track and measure the effectiveness of the techniques that we are applying to improve the quality and quantity of the website results and how significantly we are storing the visitors information to convert them into sales presently as well as in the future.
Ques: what you do in the spare time? I love reading and interacting with my friends. I love to do some social service as well. I am a fitness freak as well so I love to do yoga and play different sports which keeps me fit both mentally and physically.
Ques: Which technique you think is the best for internet marketing? Internet marketing is a vast field; everything has its own role and importance. So it will be unfair from my side to say best only to a particular activity. The most important part is not to perform an activity but the method you are following to perform those activities. So performing an activity by ethical manner is more beneficial way as compare to choosing the best technique.
Ques: What are SEO myths people generally face?
There are lots of myths related to SEO, some of the most common myths associated with SEO are SEO has got no scope for future, SEO can be done very easily and use of some keywords can boost your rankings, Ques: What is the best or challenge or complex project you ever handled? There are lots of challenging projects which I have handled throughout my career. But a recent one was a real challenge for me as I had to stand against my management to start that project. My management was no willing to do that project. But I was confident that I can do very well in that project. So I convinced my management and did very well on the project. In the end I was more than happy as both my management as well as my client was happy with my performance.
Ques: What is your ambition of life? My ambition of life is to make my own mark in the field of internet marketing. I am fortunate that I am in a profession which is more of a hobby to me. So I want to be in the top notch of internet marketing field. My dream is to have my own ecommerce company in the next five years.
Ques: which technique you will prefer for online marketing white hat or black hat? People most often ask me this question, which one is better white hat or black hat and for a business promotion purpose I always suggest to go for white hat as it keeps you running for long time and gives you an extra margin in comparison to your competitors
Ques : How beneficial is social media marketing? Social media marketing is the most in thing in internet marketing field. You can promote your business without investing lots of money through social media marketing. It is the best way to reach millions of people around the globe and the most important thing is that you interact with them directly and you have the chance to convince them about your business.
Ques: How much effective is video marketing now days? Video marketing has got lots of importance. It is growing as a tool for internet marketing. The best thing about video marketing is that customers these days love to watch videos as they are more interesting and easy to understand. So you can convey your message very easily to your customers with the help of a video.
Ques: Please give some suggestions to your fans or followers. Ans: I will suggest my fans and followers to keep themselves updated in the field. Look for regular updates on internet. Try new things. Make sure that you dont break search engine laws. Try to impress your customers with your skills and not false measures like black hat techniques. Never take internet marketing easily as you can be at the top one day and other day you can fall to rock bottom without even knowing the reason. So be careful while implementing your plans and tricks.
Thanks for sharing your valuable knowledge with us. I am sure this will help our readers in understanding the internet marketing in a better way and with your suggestions they can make their own mark in the field of online marketing. Thanks for your valuable time.

2 Visitor Reactions & Comments:

Rishabh Dangwal said...

Wonderfull ....... i like that...awesome interview

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