Amarjit Singh

Introduction Recently, the new iPad was launched. Apple has high hopes from their latest device and the sales indicate that their expectations will be fulfilled. There has been much hype and hoopla surrounding the new features that have been incorporated into the new iPad. The most prominent feature is the new high resolution retina display. It provides outstanding picture clarity and makes the iPad the ideal device for reading a book on. In keeping with the upgraded display, the Kindle app has been modified as well. It is has adopted a fresh new look complete with high resolution graphics. Amazons move to make the Kindle app suitable to the new iPad has caught the attention of everyone including industry insiders, market experts and broadband plans providers. They are musing over why they went to the trouble of upgrading their app. The Background Around the time of the new iPads launch, Amazon also launched a new version of its Kindle Fire. As you know, the Kindle is a reading tablet. People can download, read and store their books on the Kindle. However, the Kindle Fire was initially crushed by the strong sales of the new iPad. Because their gadget didnt work out, Amazon wasted no time in putting out an app for the iPad. While this is a strong reason for their decision, there are some other reasons why Kindle app decided to go for a fresh new look and new high resolution graphics for new iPad. Compatibility As mentioned above, the new iPad comes with a superior display that provides clearer images. Apple itself has worked on the iBooks app to improve it for the new iPad. Hence, it is no surprise that Amazon followed suit with the Kindle app. It was obvious that unless they make an effort to improve the existing app, there was no way people are going to download it. User Friendliness This point ties in with the previous one. People have an alternative eBook reading app with iBooks. The Kindle is considered to be better than that because of the number of books on offer. However, iBooks is much more user friendly for the owners of the new iPad. It has been upgraded and modified to suit the new device. The older version of the iBooks app has been discarded in favor of the new one. Competition The iBooks app is not the only competition for the Kindle app. There are various other reading apps available for free to the iPad users. If they are not satisfied with any one, they can switch to another one. That being said, the other e-reading apps (Nook and Kobo) have not yet been upgraded. It is expected that the makers will adapt them to become suitable for the new iPad in the near future. Till then, the users have to make do with iBooks or the Kindle app. No Links for Buying Books One thing the Kindle app sorely misses is a direct link to the Amazon store so that people can purchase the books directly. As they were unable to find a way to make this work, they had to target another area, which they did. By enhancing the quality of their app, they have ensured that the users wont be turned off by not having a direct link through to the Amazon website. As for users who want access, they can bookmark the link to the Amazon store in the Safari browser. A Touch of Kindle Fire Amazon has shrewdly included some features in the app that make it work as if the user was reading on a Kindle Fire. The dwindling demand for their gadget has affected the sales badly. By providing the iPad users some experience of what they gain by buying the Kindle Fire, they might be able to convince a few to buy their gadget. It is a subtle yet smart move on part of Amazon to somehow boost the sales of the Kindle Fire. Conclusion Industry experts and broadband plans providers know the Kindle Fire stands no chance in comparison to the new iPad. The only option left to Amazon was to enhance the Kindle app which they have done. You can download the new look Kindle app with high resolution graphics to get access to their library which has over a million eBooks for your reading pleasure.