1:33 PM
Amarjit Singh
The video marketing trends all
point towards viral video marketing which is currently the 'it' thing at
present. You can launch and have successful marketing campaigns through viral
videos which are trending these days. There are a few things that you need to
keep into consideration when planning a successful video marketing strategy:
1. Know your client
It is important to understand
the requirements of your client so that you can reach out to him/her
emphatically. Do a little bit of research on what age group you should target
and how you can make the content interesting and entertaining so that they pass
it on to their peers and friends via social networking sites.
2. Find out the trigger words that
best describe the video
Once you place your online
marketing video, try to gather an understanding of what the audience likes by
identifying the triggers. Triggers such as shocking, funny, sexy are associated
with a lot of curiosity and therefore triggers a lot of sharing activity on the
Internet.
3. Make the content focused
that hits the right chords with the audience
It is important that you follow
up on the social triggers and enhance that particular aspect to the extent that
the audience is moved to tears, goosebumps, sighs and laughs. Choose one or two
triggers and make the most of them.
4. Spread your video to the
audience
It is not possible for
marketing videos to get noticed on YouTube alone as you need as much exposure
as possible. Hence, go in for a multiple platform approach to make the video
viral. You could use HeySpread or TubeMogul that are free. If you aim to target
only a certain group of people, then you can go in for paid seeding services
like UnrulyMedia, StumbleUpon or Facebook Social ads etc.
5. Make your content user
friendly
Make your content downloadable
with comments, embeds and links that are short and Twitter-friendly. Make the
video a sensation that catches the public's imagination and breaks the common
mold. Once you start getting mashed up remakes of your original video, you can
be sure that your marketing video has become popular and is here to stay!
6. Time your move and target
viral dissemination
It is important to have a
planned strategy of how to turn your marketing video into a viral rage. For
this, you would require a lot of views when you initially upload it so that it
achieves the category of being the most viewed and stays at the top. You would
also need to popularize the video via blogging and microblogging instantly so
that your video is trending.
To sum it all up, it is
important to find your target audience and narrow down your social triggers so
that your marketing video reaches out to the audience and becomes a trending
viral video. Remember great content always goes a long way, hence impact your
viewers.
About The Author: Brianne is a self-employed designer, illustrator &
blogger. She loves writing, along
with travelling. These days she is working on Rank monitoring software and keeping a close watch
how Google is updating its algo.
Posted in: Search Engine Optimization
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